About

Founded by Michael Späth, IN PRIVATE is a global creative and communication studio for artists, brands and events. We see ourselves as image makers, brand builders and your creative partner in crime. We connect leading figures from different industries and create pop cultural moments with the right idea, team and vision.

About our founder:

Michael was born in 1991 and grew up in a small village in bavaria, germany. During his childhood and youth he became obsessed with pop culture and fashion. In a young age he started to work for german magazines and interned at local radio and tv stations. After his high school gradutation he moved to munich to study cultural journalism. During that time he founded his online blog.This was the starting point for his career in the media industry.The blog became one of the first and most popular mens fashion blogs in europe. He worked with brands like Burberry, Mercedes and Disney and attended fashion weeks in milan, paris, tokyo and new york when online journalism was in the very beginning. Together with a bunch of people Michael shaped the influencer industry before instagram became a thing. After five years of being a full time blogger he started to work for Heidi Klum's TV Show "Germany's Next Topmodel" and quickly became the "Fashion and Guest Producer". During that he convined fashion legends like Manfred Thierry Mugler, Jean Paul Gaultier, Jeremy Scott and Donatella Versace to work with GNTM and discovered new talents like Christian Cowan. A big success for the show which became more relevant in the fashion industry through that. In 2021 Michael started to work at "Conde Nast Germany" in the casting department for their magazines "VOGUE" and "GQ" and booked celebrities and artists for their video formats "in the bag" and "10 essential". From 2022-2024 he was the creative director of the tik tok famous boyband "Elevator Boys". Together with the five boys he built a globally well known brand with appearances in some of the biggest fashion shows, high class events and tv productions. The highlight was a performance in front of 80.000 people at the famous wembley stadium in london.

In August 2024 Michael decided to open his own creative studio to create pop cultural moments with artists and brands.